ETHICS & VALUES
SALONSALON is a sustainable design studio born in a growing concern for the fashion industry’s heavy imprint on the environment and the people involved.
Founded by designer Mette Bjerregaard, the studio is guided by a clear vision to create a sustainable fashion brand driven by longevity and humanity in both production and consumption.
Of the many approaches to sustainability in the fashion industry, we believe that the (mis)use of resources – human as well as material – is one of the most obvious and problematic issues. Our set of ethics and values cuts to the core of this.
All our main collections are made to order to ensure that every item we bring into the world is truly wanted by someone. This way we avoid sales and outlets, but most importantly we avoid that precious goods end up at landfills or is destructed by other means.
Whenever possible, we use luxurious leftover fabrics from exclusive fashion houses, minimizing our use of resources even further.
Another aspect of our approach to sustainability concerns the respect for the people involved in the production of our goods and the craftsmanship and knowhow they represent.
Producing in Italy not only minimizes transportation but also ensures traceability and accountability. We know exactly where all our styles are produced and have very familiar relationships with the people behind.
We believe that natural fibers are the better choice. As natural fibers feel nice on the skin and tempt to age with grace, chances are they will stay longer in your wardrobe. Moreover, Mother Nature knows how to deal with natural fibers.
At SALONSALON we use silk, viscose, wool, cottons, cashmere, and shearling.