ETHICS & VALUES
SALONSALON is a Danish design studio born in a growing concern for the fashion industry’s heavy imprint on environment and people.
The studio is founded by Mette Bjerregaard, Dorte Hannibal and Stine Bjerregaard with a shared vision to promote a more mindful and sustainable approach to fashion driven by longevity and humanity in production as well as in consumption.
In our view, the (mis)use of resources – both human and material – is one of the most obvious and problematic issues in the fashion industry. Our set of ethics and values cuts to the core of this.
Our main collections are made to order to ensure that every item we bring into the world is truly wanted by someone. This way we avoid sales and outlets, but most importantly we avoid that precious goods end up at landfills or is destructed by other means.
Whenever possible, we use high quality leftover fabrics from exclusive fashion houses, minimizing our use of resources even further.
Another aspect of our approach to sustainability concerns the respect for the people involved in the production of our goods and the craftsmanship and knowhow they represent.
Producing in Italy and Lithuania not only minimizes transportation but also ensures traceability and accountability. We know exactly where all our styles are produced and have very familiar relationships with the people behind.
At SALONSALON we use silk, linen, tencel, wool, cottons, cashmere, and shearling. We simply believe that natural fibers are the better choice. Natural fibers feel nice on the skin and age with grace, thus chances are they will stay longer in your wardrobe or keep their value when passed on. Moreover, Mother Nature knows how to deal with natural fibers once you decide to dispose of your worn clothes.